Tony,
One thing i have learned in this hobby is that there are a lot of companies out there who are only interested in getting the money out of your pocket for some product that they have made without even knowing much about the hobby at all. Look at all the different skimmers and reactors there are available....each with there own little twist or fancy selling feature.....look at all the named corals there are....everyone calls it pearlberry or strawberry shortcake whether its acro, milli, etc....
Heck, look at your led fixture......
Lots of companies are taking known good working product ideas and creating their own with extra bells and whistles and make it fancy and eye appealing even if this means that the product will actually function worse than before. That does not matter to them because the product looks better and they know we are always looking for something bigger and better. 99% of what sells a product is what it looks like and marketing.....
Just try not to get too distracted by all the lights and sounds in this hobby and stick with the basics and with what works.....do lots of research!