Some of you guys are seeing this wrong. Take the marketing out of it for a second, and imagine there was no such thing as Apex. THen it hit's the market for the first time with 3 models. Silver, Gold, Platinum. Silver the Classis Jr., Gold the Gold, and the Platinum the new top one. There is nothing obsolete about the "classic". It has less features. No different than a car coming in base form, or then upgraded packages offering more features. It's not going anywhere at all. So for those that want to pay $1220 with tax, they can go ahead. For those that want new "classic", they can spend $840 tax in. Or you can spend approx $550 or so on a used Apex gold that is going no where. Guys are paying $400 USD all day long for these. There will be more than enough people who don't want to spent $1200 bucks. It will open an entirely new demographic of new owners for controllers who either couldn't afford, or simply couldn't justify spending $800 plus, or certainly not $1200.